Research Your Profession to Identify Your Positioning / Elevator Speech

Identify Your PositioningResearching your industry and the type of job you want can also help you identify your unique positioning (you own elevator speech). Looking at job postings can help you learn about the education, skills, and experience employers are looking for, but you should also consider digging deeper. These online resources can help:

O*NET Online

This website was created for the U.S. Department of Labor/Employment and Training Administration by the National Center for O*NET Development. The O*NET program is “the nation’s primary source of occupational information.” This is a free resource that offers descriptions of day-to-day work, along with qualifications and interests of the typical worker for hundreds of occupations.

My Next Move

My Next Move is maintained by the National Center for O*NET Development under the sponsorship of the U.S. Department of Labor/Employment and Training Administration. This site is an interactive tool that helps jobseekers learn more about their career options. It includes descriptions, skills, and salary information for more than 900 professions. You can identify careers through keyword search, by browsing industry classification, or through the O*NET Interest Profiler.

The information provided is a great resource for helping you to identify the knowledge, relevant skills, and common job functions needed by professionals so you can highlight those key points in your personal positioning.

America’s Career InfoNet

This website is affiliated with the U.S. Department of Labor’s CareerOneStop program. The website includes occupation and industry information, salary data, career videos, education resources, self-assessment tools, and career exploration assistance.

Occupational Outlook Handbook

The Occupational Outlook Handbook (OOH) provides information on what workers do, working conditions, what qualifications are required for success in the position, pay, job outlook, similar occupations, and sources of additional information for research for more than 300 occupational profiles.


With Glassdoor, you can research prospective employers. Employee reviews and salary information may help you identify how to effectively position yourself to work at that specific company. Glassdoor is an excellent way to assess what is important to the employer and how you might fit in.




Note: This blog post only touches on certain aspects of this topic and is not a comprehensive list. This blog post is an educational and informational resource for job seekers and is not a substitute for working with a resume writer or other professional. See our Terms and Conditions for additional information.

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