Personal and Professional
Branding Services

Amy Schofield Earns First-Ever Academy Certified Profile Writer Credential

Amy Schofield Earns First-Ever Academy Certified Profile Writer (ACPW) Credential December 2016 – Now, more than ever, employers and hiring professionals are using social media to review candidates. According to the 2015 Jobvite Recruiter Nation report, 80% of recruiters use LinkedIn® to evaluate and engage talent, 50% use Facebook®, and 43% use Twitter®. But how do job […]

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Creating Your Positioning / Elevator Speech

It’s time to pull together all of the information you gathered during your research and create your positioning (or elevator speech). Your personal position should highlight your expertise and unique abilities. You can “name drop” by including well-known companies, schools, and credentials in your positioning. Your personal positioning has two parts: a tagline and a […]

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Research Your Profession to Identify Your Positioning / Elevator Speech

Researching your industry and the type of job you want can also help you identify your unique positioning (you own elevator speech). Looking at job postings can help you learn about the education, skills, and experience employers are looking for, but you should also consider digging deeper. These online resources can help: O*NET Online This […]

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How to Develop Your Positioning Statement / Elevator Speech

Before you can position yourself properly in the job market and distinguish yourself from other job seekers out there, you need to get clear about the type of job you want and the type of company you want to work for. As you work to craft your positioning statement (also known as an elevator speech), […]

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Phone Interview Tips: Part II

Phone Interview Tips So many first impressions are made on how a job seeker looks. But what if the first job interview is a phone interview? Remember, you only get one chance to make a first impression! When scheduling a phone interview, find out: The time of the call (clarify time zone) Who is calling […]

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Phone Interview Tips: Part I

So many first impressions are made on how a job seeker looks. But what if the first job interview is a phone interview? Traditionally, phone interviews were used to conduct screenings for in-person interviews and to answer any questions not addressed in a resume. But, today, phone interviews are sometimes replacing in-person first interviews. Phone […]

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Federal Job FAQs: National Military Spouse Network

Federal Job FAQS: Thank you to the National Military Spouse Network for publishing our article on federal job FAQs for military spouses. Federal jobs are highly sought after by many military spouses. However, the federal job system can be tough to navigate since applying for a federal job is vastly different than applying for a […]

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Military Spouse Resume Writers’ Coalition (MSRWC) Forms to Empower Military Spouses, Connect Organizations, and Provide Access to the Latest Resources

The Military Spouse Resume Writers’ Coalition (MSRWC) was created by a group of military spouse professional resume writers who work together to increase the awareness of military spouse and veteran employment issues, engage with organizations to improve access to military spouse and veteran employment, connect employers with military spouses and veterans, and provide access to […]

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